Digital marketing jargon buster - Part 3 (Last Part)
Ranking A listing’s position on a search engine results page.
E.g. “With a lot of work, I’m hoping to get my website to the #1 ranking on search engines.”
Search Engine - A tool that indexes and returns relevant digital content in response to users’ keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more.
E.g. “I use search engines to look for trends in home decor.”
Search Engine Optimization (SEO) - The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic—or unpaid—search engine results
E.g. “Investing in SEO helped my website get a higher ranking in search engine results.”
Search Engine Marketing (SEM) - A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers.
Example: “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.”
Search Engine Results Page (SERP) - A list of results appearing in a search engine in response to a user’s search query.
E.g. “After I searched for ‘buy highgloss paint in bulk’ I noticed that the SERP had both natural listings and paid listings.”
Session or Visit - A group of interactions that take place on your website within a given time frame. For example a single session can contain multiple page views and e-commerce transactions
E.g.“My website got 2,000 visits last month, but what I really care about is whether those visits resulted in sales.”
Social Media - Content such as text, images, or videos, created by individuals and shared across the Internet.
E.g. “Social media changes all the time, so I hired my niece to help me create a social media strategy.”
Social Network - A community of individuals creating and sharing content.
E.g. “Social networks could be a good place for me to showcase my beautiful foyer murals and maybe get new customers.”
Traffic Acquisition - The process of attracting visitors often referred to as traffic to websites, mobile apps and other digital assets.
E.g. “My acquisition strategy focuses on targeting people who have recently bought old houses.”
Unique Visitor - A single visitor to a website during a specific period of time.
E.g. “No matter how many times Uncle Bob visits my website, he’s still just one unique visitor.”
URL or Uniform Resource Locator - The unique address of a page or piece of digital content on the Internet.
E.g. “Aunt Sue, you can access my website by typing the URL into your browser.”
No comments: